Wednesday 13 January 2021

our concept of DISABLED BRANDING

 Among most of the populations in the antiquity, the disability is managed followed the principle : « what can you do ? « …. Can you be useful ? New born babies with huge disability were killed, but skilled adults with disability can be fully integrated ….Tough, unfair, but these times were like that.

Monotheism lead to a différent approach of the disability : CHARITY, which is the motor of the social integration …. For the valid, it s a way to save his soul. 


The current period opens the trans humanist world. How the transhumanist world will consider disability ? The human body becomes a field of tests and experiences …. Blind could see, deaf could hear, paraplegic can walk with exoquelettes…. Difficult to talk about physical anormality ! 


The current period is a time where you have to add value but also to communicate on it …. In a global world, in an elitist world, Communication is a key point. Communication is a way to create link with others on a global scale. 


In this view, we developed the concept of DISABLED BRANDING ….., as a personal branding using the disability as a story


If your trauma, your disability becomes a story , a value you have obtained from this experience, it s also a message to share with others and a way to be unique in the global world. 


Disability is no more physical, it s no more social barriers …. Disability has to be a story ! 


PS : our article in French in a scholarly publication : https://www.cairn.info/revue-l-information-geographique-2020-3-page-62.htm


also published on the Beit Halochem (association which support disabled veteran of Israeli army ) blog : https://www.beit-halochem.fr/blog/117-un-confinement-handicape-espace-social-et-espace-corporel-face-au-covid-19




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