Thursday 14 January 2021

The ATTENTIONAL ECONOMY vs COVID

ZOOM changed the way to communicate and also the way to learn in 2020 …. With ZOOM , a worldwide lockdown has not been a problem to continue social interactions. 

But How the internet is used to create value ? 

  • Financial products , stocks , cryptos
  • Economy of attention

That s « virtual value » and can t change the current economic collapse for most people on the planet. 


Why we moved easily online to communicate , but we struggles to do it economically ? 


It shows we don t create value, we most often accomplish tasks in their jobs. 


The economy of attention is strange …. You product your own brand and it s freely available for users, so , you are the product (because it s free)  ! You create media contents to attract followers and you sell them to companies … so, your followers are also the products. 


And big compagnies win more visibility in the global world ! But with the current collapse , that s will become more the jungle to find consumers …. Marketing can become more and more aggressive … 


Now, imagine you are your own brand …. But instead to be free of access on social networks, you capitalize on your brand with a symbol, a logo, something to show who you are and what you trust, like a blason in Middle Age. Communication is important and this symbol can be monetizable.  You are not free anymore …. , and target of haters…. 


You have an public  influence , so you can ask your followers to show what they can do on, the fields you like, , how they add value in their world, what are their potentiels, and share with others, and allow some of them to wear your color …. And create new wealth and a positive circle 


We named it the ATTENTIONAL ECONOMY, and we think it can be a great system to mitigate the socio economical collapse post covid …


The last 300 years, the world has been managed by administrators, not by leaders …. And the pandemic showed us that leaders saved the world, not administrators ….


A real leader is able to inspire other ...




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