Investing in a
diamond is a complex challenge …. Diamonds, it s not simple like
physical Gold or Silver , far more liquid than Real Estate or
Arts ; Diamonds, it s an Elit world and the best tangible
store of value!!!
Many stones can be
almost worthless, many stones can worth like Real Estate, especially
for scarce colored diamonds !!!
Scarcity
and Quality are making a stone its value
Currently,
Diamonds can be a wonderful tangible investment, especially colored
stones, but it s clear that diamonds are marketed worldwide as a symbol a
love. Its physical main quality (hardness 10, it s the hardest asset
on Earth) is related with an emotional love link FOREVER between 2
people…..
But
it seems lab grown diamonds or synthetic diamonds could have also a
massive emotional argument to market their own industry : NO
MORE SOCIAL OR ENVIRONMENTAL PAIN TO FIND A SMALL PIECE OF CARBON.
How
it will influence the diamond industry in the future ?? NOBODY
KNOW …. BUT THE MARKETING PLAN ESTABLISHED BY DE BEERS HAS NOW 2 BIG
OPPONENTS :
a) -
THE WORLDWIDE FINANCIAL CRISIS
b) -
THE MORAL ARGUMENT AGAINST NATURAL DIAMONDS
I
would be a bit less optimistic than in this article :
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