A symbol of love during the last 80 years, Diamonds, and especially the biggest and rarest, are now seen as a more than valuable asset to protect the wealth ....
http://blog.hubspot.com/marketing/diamond-de-beers-marketing-campaign
This article above is quite interesting... to show how the main physical quality of this stone have been linked with something emotional like a wedding .... The "artistic" quality of the stone (the 4 Cs (color, carat, clarity, cut) gives it the legitimity to be a reserve of value .....
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